When you hear email marketing, what do you think of it? Long, boring emails from brands trying to get you to buy their products. Email Marketing has evolved beyond that. While the end goal is still getting a sale, businesses don’t have to send boring and suuuuuppppeeerrrr long emails to sell. 

With millions of customers just a click away, the competition in email marketing is higher than ever. An average consumer’s inbox is always full. So, you, as a business, need to find innovative ways to reach new audiences and engage with them. 

According to reports, an average customer receives around 120 business-related emails daily. While it may seem impossible to grab a person’s attention from all these emails, it can be done. 

Even though it’s an old marketing process, Email Marketing is still a valuable asset for businesses. Especially e-commerce businesses. 

In this guide, we’ll dive deep into the role of email marketing in e-commerce businesses and explore how it helps businesses grow quickly. 

Latest Email Marketing Statistics

• 99% of consumers check their email inboxes every day.
• The end expects 5.6 billion active email accounts in 2019.
• 80% of retailers consider email marketing the most effective way to retain customers.
• 59% of consumers indicate that marketing emails can influence purchasing decisions. 

Benefits of Email Marketing for eCommerce Businesses

Email marketing is a valuable tool for eCommerce businesses. They offer a wide range of benefits that can help grow eCommerce businesses and drive sales. Some of the key benefits of email marketing in eCommerce include:

#1. Helps In Building Customer Relationships

Email marketing is a great way to keep your business in customers' minds and build relationships. When you send regular emails, updates, and other relevant content to your subscribers, you can build trust and loyalty with your audience.

#2. Drive More Sales

Email marketing helps drive sales. By sending targeted promotions and offers to your email list, you can engage with your customers and have them interact with you. 

The more you encourage customers to engage with your brands, the more you can increase your revenue.

#3. Increase Customer Engagement

Email marketing allows you to target customers however you want to. You can create highly customized templates that can generate sales. You can make customers engage with your brands by sending them product recommendations, personalized content, and interactive elements like surveys and quizzes.

#4. Reach a Wide Audience

Email marketing is the most cost-effective way to reach a larger audience. You can use your websites and other platforms to build a targeted email list and content email marketing campaigns. Email Marketing allows you to target new audiences and entice new customers to buy your products. 

#5. Measure Success

Email marketing is one of the most measurable marketing activities. The best email marketing tools allow you to measure open rates, CTR, sales conversion rates, and much more. 

Having so much data at your fingertips, you can make data-driven decisions and improve the effectiveness of your marketing campaigns. 

Email Marketing Strategies to Boost Sales

Not all email marketing campaigns are equal. If you don’t target campaigns ideally, you’re missing out on a significant method to boost sales. Here are some email marketing strategies that can help you boost sales:

1. User Onboarding

A welcome email is the best way to introduce new customers to your brand. Remember, first impressions are essential. The first email is critical, so you have to grab your customer’s attention no matter what.

According to reports, around 33% of customers engage with a brand when they receive a welcome email. A great way to set the tone of your brand in customer’s minds is by offering a first-time discount.

Welcome emails often have 2-3 messages to attractively provide all the necessary information. Some of the best welcome emails include sending a video from the CEO, a small how-to guide, or a checklist. 

Suppose you showcase how your brand can help customers improve their lives, coupled with a welcome discount. It can be a great welcome email. 

2. Nurture the Leads

Nurturing leads is very important so you can convert them into loyal clients. One of the most significant ways to do it is to provide them with needed content during the entire lifecycle. It would help if you determined why leads drop off and build a strategy accordingly.

3. Segment Mailing List

Email list segmentation is essential. Segmenting your emailing list into multiple categories allows you to approach users more personally. All users are different, and they want different things from brands. When you segment these emails, you can devise a personal approach for all the emails.

Collect data via a subscription form and preference management centre, and segment users based on their behaviour on your website. With this data on your hand, you can create personalized emails that are more likely to convert. 

4. Re-Engage Passive Users

If you’re feeling more and more users are losing interest in your products/services, you can use this email marketing technique. By sending these emails, you can draw your customers’ attention by showing off the latest discounts or seasonal offers. 

The best way to re-engage passive users is by enticing them with great offers. 

5. Cross-Selling

To make sure you boost sales, you can offer them products that complement their orders.

When they buy something, show them similar products or products that complement their orders.

6. Upselling

Upselling emails are great for eCommerce businesses. Upselling emails work like this - once a client orders or purchases, offer new and pricier options or different models with advanced features. 

To upsell, you need to highlight the value of the products to customers. More than likely, customers will go for these products. 

To motivate users to buy a more expensive product, throw in some discount or some offer.

eCommerce Email Marketing Best Practices

Email marketing is a vast domain, and there are a lot of things that can go wrong. But knowing what you’re doing is the most effective way to generate sales. Here are some best practices to follow in eCommerce email marketing:

• Create Catchy Designs

The best way to capture your readers' attention is by using eye-catching designs and responsive email templates. Make sure your emails are readable across all devices and look beautiful.

• Do A/B Testing

A/B testing is the best way to determine what kind of content works for your brand and what doesn’t. You’ll also be able to understand your client’s preferences to make your email campaigns more effective and personal.

• Send Discount Emails

If there’s one email marketing strategy that works best for every brand, it is discount emails. Send regular discounts and coupons to your regular customers to build brand loyalty.

• Notify About Upcoming Sales

If you can share information about upcoming sales, you are readying your consumers about purchasing. Share some great deals with them so they can make a purchase.

• Implement a Referral Program

A referral program is a great way to build brand loyalty. It can also add new leads and nurture loyal relationships. If someone wins something from the referral points, they will likely refer your brand to other customers. 

Final Words

Email marketing offers endless potential for your eCommerce businesses. You can use these best practices to attract new customers, build an authority, retain existing clients, and drive more sales.