A long list of key points get involved when you set up your online store. There are several e-commerce website features to keep on your priority list when building your website. Your website might become just fancy artwork without these features. However, we are sure you want your website to become a money-making machine instead of a fancy artwork. This is why you must have certain features in your online store to make it successful. 

A stunning logo for your website’s identity is essential. However, it is secondary. The must-have e-commerce features for your website are a completely different set of features. Want to know what these features are? Continue reading the post below to learn more about them. 

Must-Have e-Commerce Website Features

Below are some of the most essential online store features. 

Responsiveness

Responsiveness tops the list of crucial e-commerce website features. Your website must be easily accessible on various devices. Responsiveness is a key metric used by Google and other search engines to rank a website. So you can clearly understand its importance. Also, a majority of website traffic comes from mobile phones. It highlights the significance that your website must be mobile-friendly. Website responsiveness is no rocket science. You simply need to choose the right e-commerce platform to build your website. 

Good Design 

Design is another one of the essential features of your online store. You might not attract any customers with a clunky and unappealing website. A poorly designed website will not convert customers. On the other hand, a well-designed one will enhance the conversion rates. Such a website has the right mix of colours, a clear layout, and the right choice of font. There are several other features that will make your website look good to your audience. So, use a quality website theme to offer every visitor a seamless experience. 

Fast Loading Speed

Next on the list of essential online store features is the load speed of your website. Today, every buyer online has numerous options to explore. So, they are impatient. The world of the internet has made everything faster. It is essential to match this speed to stand out in this competitive world. Users might leave your website without buying or interacting if it takes more than 2 seconds to load. Studies suggest that each second after these two seconds lowers your conversion rate by 4%. Yes, it sounds disappointing. But it is true, and you must be cautious about your website’s speed to enhance your sales. Also, Google ranks low-loading websites lower on the SERPs.

Easy Navigation

Easy navigation is another must-have feature. Visitors must find your website easy to navigate. This means that they must find it easy to move across the pages of your website. One of the key points to ensure easy navigation is using a well-detailed navigation menu. You can use a mega menu that contains links to all the product and category pages on your online store. A detailed menu at the website footer can also help significantly. 

Site Search

Every user might not be patient enough to move from one page to another to look for a product. It is where you will realise the need to add a power search feature to your website. The search feature allows visitors to type and search for a product or service directly instead of browsing through web pages to find it. This feature must be powerful enough to give smart auto-suggestions. Remember to include this feature on all the web pages instead of just the homepage. Also, it must be clearly visible to the users. 

Sorting and Filtering

Two other features to include in your priority list are sorting and filtering. These features are essential to make it easy for visitors to find a product according to their specific needs and preferences. These options also allow the user to view products within their budget. Quick sorting and filtering are essential for a website to become successful. Some of the options you must include in these features are as follows. 

• Price
• Colour
• Size
• New/ Old
• Reviews and ratings

Multiple Payment Options

You must increase the payment options available on your website to expand your customer network. One or two payment options can lead to losing a lot of sales. This becomes especially true if you sell to customers in other countries, as certain payment options are not available in some countries. So, limited payment methods might cut off many potential customers. Also, customers prefer to stick to their usual payment method instead of a new one. So, the chances of sales increase if each customer finds a preferred payment method. 

Guest Checkout

A customer might find it tiring to create an account on your website and then order. They might consider the registration process to be time-consuming and leave the website without ordering. However, guest checkout is the perfect solution to prevent losing your potential customers. This feature enables the customers on your website to buy products without creating an account. One significant advantage of guest checkouts is that they allow you to capture impulsive buyers. Also, it will reduce the cart abandonment rate for your website. 

Return Information

Customers like transparency from the brand they are purchasing from. So, you must be transparent about everything with them, including your return policy. Instead of asking them to call or mail you to learn about your return policy, make this information easily available on your website. You can preferably include the return policy option in the website footer menu to keep it easily available. 

Support Chat

Support chat is another of must-have e-commerce features. In addition to a FAQs page, your website must also have support chat. A customer might not always have the patience to go through the FAQs section. It is where support chat can help them with quicker solutions and smoothen their experience. 

To Sum Up

A website can take your business to the next level. However, this will be possible only when you include the right features in it. This comprehensive post must have introduced you to the most important e-commerce website features. So, ensure your online store has them all. The right e-commerce platform will help you build such a website containing all the essential features. So, wait no more and build your dream online store.