Driving traffic to your website can feel like the toughest thing possible. To make sure your business doesn’t goes down under, you need substantial website traffic. So, what are the ways you can make that happen?

There are a lot of ways to drive traffic to your website. The mistake that most marketers do is just sticking to one method to generate traffic. For a business to make most out of online channels, a combination of strategies is needed.

There’s no “easy” or “fast” way to drive traffic to your website. All of them require time, effort, and money to start showing results. 

The right digital marketing strategies can help you grow your brand. Any marketer or business that’s trying to grow traffic and build their brand needs to leverage digital marketing strategies to boost their business. 

Let’s go over the strategies one by one to see how you can utilize them to drive traffic.

Digital Marketing Strategies to Drive Traffic

#1. Leverage push marketing

Digital marketing can be broken down into two primary categories - push marketing & pull marketing. Another name for push and pull marketing is inbound and outbound marketing. 

Push marketing is when you “push” your business out there to make audiences aware of your business. 

In push marketing, you use a variety of content, ads, and social media campaigns, to generate awareness and traffic. 

Push marketing’s goal is to bring your brand and products directly to your target audience. 

#2. Short-term and long-term strategies

Another way to build ideal marketing strategies is by segregating them into long-term and short-term strategies. 

Before you decide the best way to drive traffic to your site, you need to figure out what your goals are. Either your aim is to generate fast results and quicker revenue, or if you aim to have stable and reliable growth. 

If your goals are short-term, you should rely on techniques like paid search ads, shopping ads, social media ads. In fact pay-per-click is the most preferred method for short term strategies. 

For long-term goals, SEO and social media channels are the best tools. SEO is undoubtedly the best method of generating long-term, consistent, and passive traffic for years on end. 

Social media marketing can take a long time to build an audience, but once its built it can help in brand recognition, customer loyalty, and more.

#3. On-page SEO

SEO optimization is one of the most effective ways of driving traffic to your website. 

It’s possibly the best option that offers the most ROI. Moreover, the traffic numbers don’t lie. Organic search traffic accounts for 51% of all website traffic. Over 40% of all online revenue is generated from SEO traffic. 

As a matter of fact, search engines are one of the ways that people use the internet, and find products, brands, or websites. SEO is a key part in all online marketing strategies. 

Despite being one of the primary ways of driving traffic to websites, only a handful of marketers pay the right attention to SEO.

#4. Search engine PPC

Paid ads is one fo the best ways you can drive traffic to your website. PPC is something that can basically drive traffic to your website overnight. 

This makes it ideal for businesses that want to drive traffic, generate leads, or sales. If you’re worried about ROI, PPC is another great option. It can also help in improving other marketing efforts (such as content marketing). 

Plus, with PPC you can keep track of every single penny you spend. Compared to SEO, PPC provides your website with high-quality leads. 

According to reports, PPC visitors are 1.5x times more likely to convert than organic visitors. If you want to put your business in the top 3 of search engine rankings without spending time and efforts on SEO, then PPC is the right way to go.

#5. Social media ads

Another digital media strategy that can drive instant traffic to your website is social media ads. Social media platforms are a great source of organic and natural traffic. Moreover, the right use of social media ads can help you enhance the reach of other content marketing strategies. 

Social-media ads is another quick way to drive traffic to your website without making efforts on SEO. With a good budget, marketers can showcase a brand to a variety of audiences. 

In fact, a number of platforms offer “site visit” as a feature so that users can visit the website.

Social media ads help businesses reach 3.5 billion people worldwide. 20% of marketers claim that social media ads deliver the highest ROI.

#6. Social media organic traffic

Around 4 billion users worldwide use social media platforms. Facebook, Instagram, LinkedIn, or Twitter act as additional platforms where brands can highlight their products/services to millions of consumers. 

Social media marketing acts as a great form of inbound marketing. These channels are where businesses can engage with people that are naturally interested in their brand’s service/content. 

#7. Blogging and content marketing

All the experienced marketers consider blogs to be a unique marketing channel. Why? Because its one place where brands can be true to themselves and share their unique opinion on things. 

Content is a crucial step in SEO ranking factor and its an important source for generating backlinks. Content acts as the catalyst that generates traffic to your website. 

70% of marketers use blogging to drive organic traffic to their website. Creating content regularly can be the most common form of driving traffic to your website. 

As a marketer, you can tailor each blog’s content to highlight your products and services. To be able to drive content from blogging, you have to be able to build quality content. 

#8. Intent marketing and keyword research

Keywords are a major part of digital marketing. Businesses need to perform keyword research to find keywords that can drive most traffic to their website. These keywords also act as a baseline for creating a content marketing strategy. 

A number of marketers use Google Keyword Planner, or Google Search Console, SEMRUSH, AHREFS to find high-value keywords. 

#9. Make websites mobile friendly

Google announced mobile-friendliness to be part of the ranking factor in 2018. By 2020, all websites were moved to the mobile index. 

This means that mobile friendliness is a crucial factor to driving traffic to your website. Did you know that mobile traffic makes up almost 51% of web traffic. Businesses should optimize their mobile phone SEO by focusing on ranking factors like:

• Reflexive page formatting (with a viewport tag).
• Mobile-friendly text size that’s easy to read.
• Buttons and navigation should be easy to use for mobile users. 
• Faster load times and responsiveness for mobile.
• Intuitive design that makes content easy to see.

#10. Email marketing

Email marketing is an old marketing method but still a very effective one. 1 in 3 marketers claim that they use email marketing to boost SEO efforts, and drive website traffic.

The classic strategy is based on sending emails to potential customers and persuade them to buy products and services. Small businesses that use email marketing use this strategy. 49% of customers that shop online claim that they’d like to receive promotional emails from their favorite brands. 

The only drawback of email marketing is that it requires a pre-existing audience relationship with your customers. 

#11. Creating attractive landing pages

Landing pages have a great effect on your marketing efforts. Landing pages are a key piece if you want to drive traffic to your site. Your landing page has to be attractive enough to keep visitors on your site.

Any page on your website can act as a landing page as long as its serving the purpose of your marketing goals. 

Generally a lot of businesses like to build specific pages based on their ads. Your landing page should serve a specific purpose. When you track and optimize your top landing pages, it can improve the traffic on your site.