You’ve done it. You have an online store with incredible merch, incredible deals, and stunning designs. All that’s missing is a huge amount of sales. But sales is all that matters, right? 

There’s one thing to keep in mind in the world of eCommerce - ‘brand trust is everything.’ There are hundreds of thousands of online stores competing for the same target audience, so why would anyone come to your store? Because you have build a loyal user base and your visitors have trust in your brand. 

This is what every eCommerce store should focus on with their marketing efforts. If you’re an online store owner, then you need to understand the value of a loyal user base and brand trust value. 

In this article, we’ll highlight the 7 best strategies to establish credibility and trust in your eCommerce brand. 

Tips to Build Trust in your eCommerce Business

#1. Offer quality products and services

The eCommerce space is highly competitive and requires you to offer high-quality products and services. Customers of today are spoiled with too many choices. If they don’t find the best option on their website, they’ll go somewhere else. 

Some ways to do so is:

• Offer high-quality products

Customers want value for money. To build trust and a loyal customer base, you need to provide superior quality products. Consistently offering high-quality products enhances customer satisfaction.

• Provide exceptional customer service

Another thing you need to offer is a brilliant customer service experience. Collaborate with a third party logistics provider, inventory management systems and logistics, allowing you to prioritize and serve customers effectively. 

Delight customers by answering their questions quickly. Offer multiple methods for reaching out to your brand (emails, phone, live chat). 

#2. Build a user-friendly website

Your website is the first impression customers have of your brand. It’s the primary place where you’ll connect with your customers, promote your products, and process payments. Your aim should be to create a compelling, exciting user-friendly experience that makes it easy for visitors to explore the store and make purchases. 

You should focus on making the website navigation as smooth as possible. When customers are able to locate what they’re looking for easily, it enhances the user experience. 

Make sure your website has a search function that locates desired items using minimal keywords. 

Providing excellent financial security is also the need of the hour when you’re running an online store. Make sure to have secure payment gateways, encrypt customer data, and highlight security badges on your website. 

This is a great way to build trust in your website and offer a sense of trust to customers. 

#3. Leverage social proof wherever possible

Social proof is one of the most valuable ways to build brand trust. Use customer reviews, testimonials, trust badges, and accolades as social proof on your website. 

• Highlight customer reviews and testimonials

Reviews and testimonials of your delighted customers are the most effective type of social proof you can use. You can highlight people’s positive experiences with your products and services by displaying their positive feedback. 

If you answer negative feedback it also shows to your potential customers that you’re willing to help out your customers.

• Showcase trust badges and awards

If you have any trust badges or awards, you should highlight them on your website. This is what helps you build credibility in your industry. 

#4. Be transparent

Customers love it when businesses share all the crucial information with them. Clearly outline relevant information, processes, and policies. 

Showcase policies and procedures that provide your customers with insightful information, and offer seamless experiences. Make sure your policies are easily available if a customer wants to read it. 

Don’t fill your policies with too many jargons as they end up confusing customers instead of making things clear for them. 

Moreover, focus on clearing out customer complaints. Respond to customer problems as quickly and honestly as possible and resolve the issues as easily as possible. 

Encourage your customers to voice out their concerns and provide valuable feedback in various channels. 

#5. Invest in customer relationships

You can build a loyal customer base by investing in building personal connections. Showing a genuine interest in your customer can help you build strong customer relationships.

• Build personalized relationships

Each customer has different buyer personas, each want different things. You can connect with your customers by recognizing each customer’s needs and catering to their needs. 

Use relevant data while communicating with customers to provide a more personalized experience. 

• Engage with customers through social media

Use social media to engage with customers. Post engaging content that attracts customers. Build a community on social media, respond to customers in comments, run contests or feature consumer images and stories.

#6. Improve on the go

eCommerce is an industry that’s always changing. If you’re boring and stagnant, you’ll soon lose out to your competitors. You can gain valuable insights into your business by leveraging data and feedback..

• Track and analyze customer data

Tracking and evaluating data gives you valuable insights into your customer actions, preferences, and concerns. 

Use a number of powerful analytics tools to tack website traffic, conversion rates, and customer interactions. By analyzing data, you can identify trends and patterns that will empower your business to help you make informed decisions. 

• Implement customer feedback

Always ask for feedback from customers, listen to their opinions, and help them any queries they may have. 

Allow customers to share their opinions using a number of methods, such as surveys, reviews, or comments. Focus on analyzing and understanding the feedback, both favorable and unfavorable. 

#7. Prioritize customer needs

As mentioned above, customers have a number of options available today. Focus on customer needs and offering solutions to help them out. 

• Be authentic 

Customers can spot a company that’s pretending to care for their customers. Be honest about what you have to offer and let your personality do the talking. Use your marketing, and branding efforts to highlight who you are. 

• Be reliable

Customers love a brand that delivers on their promises. Invest in the security and the integrity of your website to provide a safe environment for the customers. 

Also focus on delivering the products as you published them on your website. 

• Be helpful

Go above and beyond to help out your customers. Always offer accurate responses to their questions, provide them with the right type of information they’re looking for.